Marketing in the international environment
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Marketing in the international environment

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Published by Prentice-Hall International in London .
Written in English


  • Export marketing.

Book details:

Edition Notes

StatementEdward W. Cundiff, Marye Tharp Hilger.
ContributionsHilger, Marye Tharp.
LC ClassificationsHF1009.5
The Physical Object
Number of Pages608
ID Numbers
Open LibraryOL15526591M
ISBN 10013551391X

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  This book may not be lent, resold, hired out or otherwise disposed of by way of trade Module 6 The International Political and Legal Environment 6/1 Stability of Government Policies 6/2 Political Risks 6/3 Encouraging Foreign Investment 6/9 International Marketing Edinburgh Business School vii   The Marketing Book. This Page Intentionally Left Blank. The Marketing Book Fifth Edition The nature of the competitive market environment 55 The codification of marketing strategy analysis in terms of three strategies, Differences between domestic and international marketing Operationalization   This book may not be lent, resold, hired out or Module 6 The International Political and Legal Environment 6/1 Introduction 6/1 Stability of Government Policies 6/2 Political Risks 6/4 International Marketing Edinburgh Business School xiii Preface Marketing Environment Definition: The Marketing Environment includes the Internal factors (employees, customers, shareholders, retailers & distributors, etc.) and the External factors(political, legal, social, technological, economic) that surround the business and influence its marketing ://

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core Business Environment Study Material. The purpose of the book is to set a base in the post graduate students, on the subject Business Environment, by describing its various aspects such as internal and external environmental factors, structure and profile of the economy of India, concept of foreign investment and major multinational economic   international context, we suggest that the tactical decision, as the phrase is used here, is elevated to the strategic level because of the rigidities in the international environment not present in the purely domestic-for example, work force planning and overall distribution decisions. Changes may International Marketing Definition. International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The only difference between the definitions of domestic marketing and international marketing is that in the latter case, marketing